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Our ellieglow. mission

Home Our ellieglow. mission

To inspire people to capture spa-like moments in the comfort and safety of their home.

We are based in the USA and manufacture all of our skin care and Self-Tanning products in the USA. The quality of our products, the quantity and volume contained in each product and the pricing are very important to our brand.

Our founders have deep roots in Africa. Hellen Davis grew up there and still spends significant time every year at her home on the banks of the Crocodile River in Mpumalanga. She learned much about our highly curated ingredients from the gorgeous women of Africa. In addition to making certain our products reflect well of our African roots, so does our EllieGlow philosophy. At EllieGlow, we believe we are all connected. We hold dear to the concept of Ubuntu which is a universal concept of connectedness and sharing which started centuries ago in Africa. Loosely translated from Zulu, Ubuntu means ‘humanity’ and philosophically it means “I am because we are.” Ubuntu refers to the belief in a universal bond of sharing that connects all humanity and living things. In referring to Ubuntu, Nelson Mandela asked of us: “The question therefore is: Are you going to do so in order to enable the community around you to be able to improve?” It is with thinking that we manufacture and deliver every EllieGlow product.

Ubuntu supports making the changes that are necessary to create a future that is economically and environmentally sustainable. Think: Without the world and its creatures, we fail to be.

Ubuntu champions three maxims. These shape UBUNTU philosophy:

  • The first maxim asserts: To be human is to affirm one’s humanity by recognizing the humanity of others. On that basis, establish respectful human relations with ALL.’
  • The second maxim decides: If and when one is faced with a decisive choice between wealth and the preservation of the life of another human or living being, then one should opt for the preservation of life.
  • The third maxim: The leader owes that status, including all the powers associated with it, to the will of the people under that leader.

EllieGlow Team Experience

Our founder, Hellen Davis (CEO & President), has been involved in the cosmetic and the beauty business since 1981. Our other founder, Justin Davis, is passionate about delivering exceptional service and great products to our customers across the world. Our EllieGlow team formulated all the products in the skin care and self-tanning line in conjunction with industry experts. Because we are direct to distributor and customer, EllieGlow can deliver the finest ingredients from across the world and best formulations at a fraction of the price charged by competing skin, self-tanning, and nail care lines. These specially formulated, pH-balanced products are designed to restore and maintain the delicate moisture balance of the skin to achieve the best-looking complexion possible.

Our EllieGlow team members are extremely qualified in the cosmetic, tanning, skin and nail care industries (some with master-teacher credentials). The team also has extensive international experience. The formulations and ingredients in our extensive range of products are the best available on the market from across the world. We supply salons, spas, retreats, and the public with premium grade professional formulations through our distributor network.

High Quality, Unique Formulations, Low Cost
The products we offer are renowned for their high quality, uniqueness and innovative technology in the skin care, self-tanning, and nail care industries. The latest (and best) advances in product technology are often priced out of the budget of the majority of customers. We want to change this. We want to provide the public with the highest quality products available at affordable prices through a professional distribution network.

EllieGlow Product Philosophy
At EllieGlow, we believe that the best way to achieve long-term success is to provide loyal customers and professional distributors with high quality, concentrated products that are long lasting at unbeatable prices. EllieGlow top quality products are cruelty free and vegan, do not contain harsh alcohol, are hypoallergenic, fragrance-free, non-comedogenic (will not clog pores), dermatologist and sensitivity tested. All skin care and Self-Tanning products are made in the U.S.A.

Look well. Feel well. Be well.

It’s the experience of pampering yourself that’s often so delightful! Relax. Release. Rebalance. Indulge yourself. Unwind. Coddle and spoil yourself with marvelous products to enrich and beautify. Treat yourself to quiet time. Grant yourself the time to unwind and slow down.

Customers also appreciate the size of our products and the concentrations of long-lasting ingredients. Great quality, great prices! You can’t beat the cost per ounce for this level of quality! These benefits ensure customer and distributor loyalty. Customer satisfaction is the cornerstone of our business! Enjoy quick delivery – shipped from our offices in Florida, USA within 48 hours of the orders’ acceptance.

Professional advice is best!
Professional advice combined with individually selected products containing carefully formulated top quality ingredients are the key elements to restoring damage caused by sun exposure, irritating cleansers, soap, astringents, alcohol and other harsh abrasives. Daily maintenance of the skin is vital. Looking great (Self-Tanning) without sun exposure is really important and is the recommendation of every skin care professional and dermatologist. Each luxurious product in the EllieGlow range is formulated to work in harmony with the skin’s natural oils and pH balance to help unlock the door to your optimum complexion. We understand what is important and the EllieGlow products deliver what is necessary and important for the skin’s optimal health.

Covid-19 Response
Because of the response to COVID-19, we have seen plastic surgery centers, doctor’s offices, esthetician’s practices, spas, beauty salons and nail care establishments shuttered for months on end. We wanted to ensure their clients could still get an appropriate level of service, products and results that they have come to expect from their professionals. Our products are a fabulous stop gap for these troubled times.

Distributors are Our Mission Allies
Because we want to reach as many people as possible, spreading our mission and providing fabulous products, we also want to make it equally accessible for medical professionals, plastic surgery centers, estheticians, salons, doctor’s offices and spas, as well as individual marketers and salespeople to order our range and to make motivating profits. Our pricing philosophy is to offer products that are of the highest quality at the best possible price, and to ensure that our distributors are proud to offer EllieGlow products.

Private Labelling, Bulk/Wholesale, and distribution opportunities
We do offer Private Labelling, bulk/wholesale rates, and distribution options and opportunities. Please contact us personally at to inquire further.

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